This music video of Rizzy Rackz is more like a movie! You can see the lyrics of Rizzy’s life very clearly in this visual. This beat made by the very young Tech Murda allowed Rackz to deliver his gospel in a way that touches the soul. As always Domico Phillips, the cinematographer, delivers a stellar performance behind the lense.
Coming up in the low opportunity, violent streets of Richmond, Va. was no easy task for Rizzy Rackz. It’s a city with low income and high crime rates, especially in the black community. He was raised in the typical single mother household along with his sister, who’s almost six years older than him. He also has two brothers by two different mothers through his father. Rackz didn’t meet his youngest brother Booda until he was 19 and Booda was 17. Coincidently, all three brothers were into music. His other brother, Javon Free who was just five months younger than Rackz, passed on Christmas Day 2012. The ups and downs, the gains and losses all around the board of the everyday struggle to succeed. His experiences will be well depicted through his music. A honors, football playing, student in school who chose to excel in the streets in between time, he’s the epitome of “You can’t judge a book by its cover”. At the age of 17, an associate of his gave him the name “Stacks” because he never bought anything, but always had a wad of money. Naturally, that name eventually evolved into “Rackz” a more updated to the times version of “Stacks.” On Sunday, June 1, 2014, at approximately 10:15 pm, while Rackz was at a studio recording, his daughter, age 23 months, was shot in the side of her torso during a visit to a cousins house in the Hillside Court Neighborhood of South Richmond. The same neighborhood where his uncle, Marco, was murdered about three years earlier. Thankfully the bullet went straight through all flesh, sparing all organs as well as her life. From then on Rizzy took his music more serious than ever. He buckled down and hit the studio hard to develop his sound so that the world will listen. Failing is not an option, especially since that particular incident occurred while he was recording. Aimed to bring the streets and his people together, Rackz prides himself with the intellectual burden of superb logic, consciousness, and self awareness. Rackz says, “I just wanna make people move while maintaining substance, content, and deliverance of the message.” Everything is official! Authenticity is what you will get with Rizzy Rackz. Don’t just listen turn up & tune in!