37 Adventures are proud to unveil ‘Too Rough’, the debut single by North London vocalist Samson Ashe that’s rough in all the right places –
An alt-pop gem boasting a classic R&B touch, ‘Too Rough’ recalls both The Avalanches’ colorful beats and Solange’s soulful vocal styling. The track was co-written and produced by P*Nut (Amy Winehouse, Wiley) and mixed by Ben Baptie (Adele, Mark Ronson, Lady Gaga).
24 year old Samson Ashe (real name Samson-soul Simbarashe Sacha Ruwangu) grew up listening to whatever his mum was playing in the kitchen (Marvin Gaye, Bob Marley and the Madonna of South Africa, Yvonne Chaka Chaka) and whatever his dad was playing in the car (mainly Oasis).
At the age of 13 Samson first started writing and recording songs on Voice Note or his mum’s iPhone, and soon after started saving his pocket money to record in an actual studio where he learned about mixing, producing and mastering. With half a lifetime of making music under his belt, ‘Too Rough’ is Samson’s first ever release, with more cuts yet to come.