Vancouver, British Columbia, Canada: Canadian Hip-hop Artist Somethin’ Like That, releases the official music video for the second single Cordial off of his debut commercial project Speech Rich Vol.1. The follow-up single was produced by Canadian music producer S.L.M.N. of the #gtawrk crew (as seen on Tracy T’s: Millionaire Nightmares ft. Torey Lanez and Roy Wood$ “Say Less”). The video was shot and edited by Canadian cinematographer and past NBL player Kamar Burke a.k.a. KB Kutz who recently featured one of his documentaries in the Canadian Film Fest.
The driven footing and scrutinizing manner of this song shines through as it layers an ardent approach towards challenging the conceptions of the many things that are considered to be “cool” in today’s western culture as well as the general impudence of society’s governance. The dual messages being expressed are tied together in the hook which examines how the “You ain’t invited, unless you gonna go hard” mentality is askew. The underlying meaning that also exists in the hook’s message, however, is that if you don’t go hard towards overcoming the conceptions and impudence, you won’t survive the chaos.
Within the verses, Somethin’ draws parallels between the popular, more prevalent views of society and of government. He speaks to how their bastardization from within has affected these institutions and how it is comparable to a bad trip or nightmare. The track’s distinct production and very spacious environment (courtesy of S.L.M.N. [beat], and Jamie Kuse of Creativ Music Centre [mixing & mastering]) accentuates the verve of the vocals and the effects in the mix highlight the edginess and turmoil involved in the analysis that is taking place.
The songs experimentation with contrasting ideals and energetic values, while maintaining uplifting yet dark vibes through the sound and lyrics, allows for a unique listening experience. The depth of the track comepls follow up exposures. The afterthought is meant to suggest that if you disregard the way society and the government want you to be, and just do you – stay driven and focused, that you can begin “turnin up the stakes, I know what it takes” – which is meant to light a fire in your heart and leave you questioning the structures we are confined within.
Shot on location in West Kelowna, British Columbia, the video takes place at an abandoned commercial property filled with numerous condemned buildings, structures, and vehicles. All the props shown and the settings/staging in the video were found on site and in true form. The treatment is based off a nightmarish hallucination to reflect the conflicts that come with analyzing the environments and realities that affect us all.
The single was produced as part of the EP project which was partially funded via FACTOR and the Government of Canada / Department of Canadian Heritage.