Alex Holtti is the best kept secret when it comes to internet stars. Now it’s time for him to take his music further and present to the masses with huge smash hits like “Bad Guy”
It all started on Vine and Youtube where Alex Holtti uploaded content with humor and a musical twist. The videos were very well received, and Alex gained millions of followers particularly in US and Europe more or less overnight.
The 24-year-old musician from Copenhagen, Denmark has focused on writing and producing his music for some years and now his debut single ‘Bad Guy’ has finally emerged and is ready to be released worldwide. The song is written and produced by Alex Holtti together with the musical collective Official Music.
About finally releasing his first single: “My dream is to touch people and hit where it hurts and where it feels good, and hopefully make a difference with my songs the way music have helped me.”
Alex Holtti’s voice contains both power and vulnerability and on ‘Bad Guy’ he touches upon complicated relationships where non-exclusivity becomes mixed emotions and one part ends up as the bad guy. A feeling and scenario straight from Alex’ personal life.
Alex Holtti always wanted to make music and describes himself as both introvert and extrovert. He grew up in a musical family and picked up the drums at an early stage. In his teens he started singing, and in 2017 he started writing and producing his own songs. He draws inspiration from artists that touches him deeply such as Frank Ocean and early Usher records.
“As long as people are listening and feel something. What you feel is not important, as long as it’s not anger or sickness of course…I want to touch those feelings”.
As a contrast to the playful universe in Alex Holtti’s past on internet platforms, ‘
Bad Guy’ shows his honesty and serious side through the lyrics based by a stunning beat and production.
Alex describes the song as ‘kinda sad, but you can also shake that sad ass to it”.