Way Up by Avehre is a song of transition and personal growth. The premise behind this song it is finding yourself at a crossroad of feelings from following the expectations, opinions, and limits set by others. It speaks on the individual growth of a person who is ready to “look into the mirror”, be confident, follow their own path, and become their true self; without any regrets or past baggage. Which, in turn excels them to the heights they desire to reach without limitation.
Brandon “Avehre” Smith is an American Songwriter, Singer, and Producer. The diversity of Avehre’s music ability began with his birth in Germany and upbringing in Chicago. From his local church and studying as a background singer under Grammy Award Winning performers like Gladys Knight, to producing with Billboard topping artists like Wanya Morris (Boyz II Men), Avehre’s journey has created sound that displays an undeniable and certain extraordinary soulfulness.
Gladys Knight adopted Avehre as her ‘Protégé’, providing support and backing for his first public project a holiday EP titled ‘Star Filled Sky’ in 2014. The project received high praise from multiple major media outlets including BillboardMagazine, GlobalGrind, and RollingOut. In 2015 he went on to participate on Knight’s 2015 album as the songwriter and Vocal Producer for the track ‘Just A Little’.
Avehre continued to rise as a “go-to” industry songwriter working on various projects including co-writing ‘Blown’ for Lloyd on his fifth studio album ‘Tru’, and placing his song ‘Bulletproof’ on the first film released by Riveting Entertainment, “Never Heard”, produced by Josh Webber.
In addition to his pursuits as an artist, Avehre began a behind the scenes role as the Founder and CEO of the Culture Moguls, Inc (CMI); a full-service music, TV, and film production company based in Las Vegas, NV. Some of the highly anticipated projects from CMI include the first solo, independent album to be released from R&B legend Wanya Morris, as well as a highly-anticipated released from the UK sensation, Samantha Mumba.
After years of building a tremendous reputation as a performer, producer, and for helping to develop the musical sounds of many artists, Avehre is currently embarking on his first solo US tour. During this tour, fans will have and exclusive first-listening to his new single “Way Up” and other singles his upcoming EP, which is projected to be released Fall/Winter 2019.