Cannabis Now Launches First #SXSW Official Event Featuring Hemp

Cannabis Now, the groundbreaking media outlet with a wide audience of cannabis enthusiasts announced today the opening of a branded retail and wellness experience in Los Angeles, CA on April 19th.  The experience is designed to extend the company’s mission of enlightening, educating and immersing those well-versed in cannabis as well as those new to the cannabis lifestyle.

The Cannabis Now retail experience explores all elements of the cannabis, cannabinoid, and hemp plant through contemporary products, elevated tools and stylish clothing.  The 2800 square foot retail space will be part curated retail and part educational experience, focusing on a rotating roster of wellness brands that operate store-in-store pop-ups to educate consumers about the benefits of their brands and products; from the visitor hoping to learn about the benefits of cannabis for the first time to the devout user looking for the latest innovation.  The street facing space on La Cienega Boulevard will welcome guests with calming plant-life and luxury finishes that will evoke both the dynamic and healing properties of the cannabis plant.

Cannabis Now will design and curate the experience with retail consultant, Louis Terline (co-founder of OAK), allowing customers to interact and learn at their own pace and comfort level with dedicated sections for wellness, beauty, lifestyle, objects, home and fashion.  Some of the retail partners slated for the launch include, Lord Jones, Foria, Apothecanna, and Eaze Wellness, as well as their own new line of vaporizers and full spectrum hemp oil produced by G Pen.  The store will not sell THC products.

The store-in-store pop-ups will be open for demonstrations and product launches with fully educated staff to guide consumers through each experience.  Also, part of the environment will be a permanent aromatherapy installation by True Terpenes, which will have cannabis extracts available for scent “tasting.”

“After 10 years as a leader in the cannabis media space, we are excited to bring our take to this first in its kind consumer and educational focused experience,” said CEO and Founder, Eugenio Garcia. “We look forward to the disruption of traditional cannabis branding which includes this new form of experiential retail.”

In addition to the retail expansion, they are launching the first SXSWTM Official hemp event, the 2-day activation HEMP TODAY, on March 12 and 13th in Austin, Texas.  During the two-day educational activation, HEMP TODAY attendees will enjoy: panel discussions with professional athletes & leading industry experts, film screenings, live musical performances, interactive experiences, exclusive lounges, giveaways, charging stations, product launches and terpene education.

Live performances in the evening will be headlined by Curren$y and Devin the Dude. The activation is open to the general public age 21+ from 1pm – 12am on March 12th and 12pm – 12am on March 13th as an official SXSW event at THE VENUE on 6th street.  This event is not associated with the retail store.

The retail store at the Beverly Connection is the flagship store in a plan to roll out more stores in the next two years in landmark locations.  The expansion is part of their seed financing led by Tress Capital.

The store will open on April 19th to coincide with the annual cannabis celebration of 4/20.  The store will be located at 8495-A W. 3rd Street, Los Angeles, CA 90048


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