Multi-platinum, Juno Award Winning hip hop artist Classified has released an emotional new video for his song “Powerless”. Available now on VEVO/YouTube, the video is an ode to the Indigenous women who go missing or are murdered without receiving justice. The track is written and produced by Classified himself and the video is directed by Grammy-nominated Andrew Hines (Logic, Big Sean, Kanye West, John Legend). The song’s cinematic music video was shot on the Millbrook First Nation Reserve in Truro, Nova Scotia and features a group of Mi’kmaq drummers and dancers.
While “Powerless” touches on dark themes, Classified (Luke Boyd) considers the song some of the most important words he has written: “This song is a combination of a lot of different people’s stories that were shared with me either face to face, or through messages on social media. Thanks to everyone who helped with the song. We need to speak up for those without a voice… and not let them feel powerless.” By honouring these lives and legacies, Luke hopes his work will educate and inspire viewers to learn more Indigenous culture and the vital issues facing our society today. Canadian director, Andrew Hines shares: “Powerless is more than a song, and more than a music video because it is speaking to the topic of missing women and girls in the First Nation community and the sexual abuse of women from the Maritimes to British Columbia.”
Classified has become one of Canada’s most respected and successful rappers and producers. His self-titled 2013 release has sold over 1 million singles and 171K albums in Canada. The release also has two top ten singles (“3 Foot Tall” is Platinum and “Inner Ninja” featuring David Myles is 4x Platinum).
For more information on Classified, please contact:
Adam Bentley, Auteur Research