“Want It” is a commentary on our society’s greed and desire for it all, presented by ECHLO, as found on her album, “Echolocation”
Most of us in the west don’t need more but our capitalist society fosters feelings of inadequacy if your goals don’t align with being richer, prettier happier. We deem self worth based on flashy crap. It’s insidious. It’s a sickness that tries to infiltrate all of us. It takes so much effort to fight against and protect yourself from it that I believe it leads to an epidemic of depression and anxiety. The materialistic culture we live in promotes lies about how to live.
“We won’t be slave to your greed and your fake meaning. We won’t be slave no, we won’t be bought.”
ECHLO, the echo and alias side project of Chloe Charles – the Award-winning orchestral electro soul singer who has been lauded by the widest possible range of media including Noisey , Billboard , CBC q , Rolling Stone , Now Magazine and The Times (UK) for her musical adventurousness, and adored for “weaving the same sort of genre-oblivious musical magic that had people fawning breathlessly over Leslie Feist” by the Toronto Star – releases her debut Echolocation album.
ECHLO is the echo of Chloe Charles’ past, looking to start over, only keeping the echoes of the lessons learned and leaving the pain and mistakes behind. The uncompromising tenacity of her work is informed by her Trini-Canadian background, being a black female in Toronto’s music scene which is essentially a boy’s club, fighting to be heard.
Reflecting the concerns of her generation, there is a defiant rejection society’s systematic conventions, offering a sharp critique of the accepted political, social, and economic principles that hold us captive. Departing from the autobiographical song writing approach, ECHLO is determined to push back against the expectations of an all-too-often inhumane society; with stories of her experimentation with polyamory, anti-establishment tales that some might consider conspiracy, the inability to commit to one love, and the belief that mental illness is a sane response to a sick society.