Era Istrefi is having a moment. The Albanian singer, fondly dubbed as the “Eastern European Rihanna” by Vogue, is featured on Nicky Jam’s official FIFA World Cup Russia song, “Live It Up,” alongside entertainment juggernaut Will Smith and produced by Diplo. The track has generated nearly 3 million streams in its first week and is everywhere, including the artwork appearing on a massive billboard in the iconic Times Square.

On the heels of this historic moment and monumental honor, Era is ready to unleash more of her original music. Today she’s shared her new single “Prisoner,” dripping in her signature reggae / pop / dance fusion released via Ultra Music. The songs Island vibe makes it a perfect for summer.

When asked about the inspiration behind the track, Era shared, “I grew up listening to reggae records, so when I heard a demo of ‘Prisoner’ written by Emily Warren and Scott Harris I felt the songs is so relatable to me, with just incredible melodies and lyrics I identify with, it’s got emotional levels that take me to both happy and melancholy place, whilst being authentically reggae, which I love.”

The daughter of Suzana Tahirsylaj, a well known Albanian singer in the 80s and 90s, music is in Era’s blood. She’s rapidly built an impressive, Global following with her signature sound that fuses influences from pop, reggae, drum & bass, and future bass.

Generating millions of streams and over half a billion views on YouTube, Era has captivated audiences with her alluring voice, which seamlessly alternates back and forth between her native language, Albanian, and English. Her most successful single to date, “Bonbon,” is certified Gold in the Netherlands, Germany, and Canada. It has garnered over 500 million YouTube plays, 100 million Spotify streams, and topped the Shazam, Spotify, and iTunes charts in Europe while gaining international acclaim.

These early milestones lead to Era signing with Ultra Music. Her first release with the label, “Redrum” featuring Felix Snow, hit #45 on the US Billboard Dance chart. Her success continued with the release of electro-pop single “No I Love Yous” featuring Grammy-nominated, Moroccan-American hip-hop artist, French Montana.

With more memorable music on the horizon, the world is watching as Era steps into the spotlight.



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