“PRETTY BLACK BALLOONS” introduces the tender, more cinematic side of R&B duo Fake Fake‘s songwriting. With a track length of just 2 minutes and 22 seconds, producer Charlotte Hynds and vocalist Justin Campbell leave no pause and let nothing repeat, prompting listeners to revisit each second on their own terms.
Like a short story or film, everything that is purposefully left out of has equal importance to what is kept in. We wanted to harness those key elements that make listeners crave revisiting a song, and engaging with it more intimately after the first listen: the same way we often return as listeners to a certain hook, tone, or one-time sound that is never repeated again in the same way throughout some of our favourite pieces.
With a love affair for artists that attempt to meet their audience somewhere beyond slick production and hooks alone, reaching out is R&B duo FAKE FAKE.
An array of inter-generational R&B, soul, funk, and electronic influences between them, Victoria (Canada) based artists Charlotte Hynds and Justin Campbell are fashioning their own genre bending niche.
Following a casual collaboration, the duo became fast friends and writing partners with an explosive creative energy and natural chemistry between them. Their self-described Disposable Love approach to songwriting has been the result, with a focus on rich gospel arrangements, funk-drenched guitars, offset percussion reminiscent of the late J. Dilla, and a wry wit to Campbell’s contemplative lyricism.
With their debut offering – single ‘Goodnightmare‘ released in May 2019 – the duo has quickly landed an international audience in the tens of thousands and performances with a variety of established acts.
Fake Fake is producer/ instrumentalist Charlotte Hynds and vocalist/ instrumentalist Justin Campbell. Their sophomore single ‘Pretty Black Balloons’ is now available.