Germany Strongly Represented at South by Southwest


The German presentation at South by Southwest (SXSW) 2018 was six whirlwind days of full programs on the trending topics in the digital, film and music industries. The joint German program ended with “Music Unchained,” the sixth theme day that focused on the future of blockchain applications for the music and creative industries. Germany was the second largest international delegation, with 1,291 accredited conference participants, the largest German participation at SXSW by far—with a growth of 30 percent as compared to last year. Participants from Germany took part in more than eighty panels, pitches and networking formats this year and were present in more than sixty showcases, all underscoring the growing importance of Germany’s cultural and creative industries around the globe.

The joint project WUNDERBAR—GERMANY AT SXSW offered two central platforms for German companies and artists with German Haus and the Pavilion. Across six days of programs, more than two hundred national and international participants introduced themselves, including thirty German startups. SXSW Music, the world’s largest showcase festival, saw performances by 22 bands and solo artists, including Blackberries, Lali Puna and MEUTE, thrilling international audience. MEUTE, a very unconventional techno marching band from Hamburg, got several more SXSW gigs at short notice, including in the legendary Mohawk music club and during the presentation of the SXSW Interactive Innovation Awards. Furthermore, the documentary film Conny Plank—The Potential of Noise celebrated its North American premiere as part of the SXSW Film Festival and afterwards was also able to find an international distributor. The music documentary will soon be shown in MoMA in New York among other locations.