LOVIN’ UP (YOU) is a wonderful mid-tempo track that has a great 90’s R&B/HipHop vibe (think Stevie Wonder/Michael Jackson “I Can’t Help It”). There is an undeniable hypnotic groove that Noel Soulfully navigates through in his own inimitable style that will have the listener toe tapping and finger popping. The song was written by Noel Gourdin and Canita Rogers and produced by Tone Jonez and Regi Myrix.
“I wanted to record a light hearted record for the project, because Marquis Green and I had written some pretty heavy-toned records (Strugglin’, Low Down) prior to me writing “Lovin’ UP:”, mentions Noel. “It pretty much tells the story of how in love this man is with his woman, and how he assures her that he’s so deeply enthralled with her that he has no thoughts nor desires for “Lovin’ UP” anyone else but her“, he adds. “I am now in an amazing new relationship, and I’m incredibly happy. So I’d say that she played a huge role in the inspiration and motivation department for me to create this record as I did”.