Shy FX has released the music video for brand new single ‘Roll The Dice’ featuring Lily Allen and Stamina MC. Directed by Louis Browne the music video for ‘Roll The Dice’ features appearances from Stamina MC and Lily Allen. It was shot in London’s Omera, where Shy is currently hosting his much talked about cult.ure weekly residency.
A child of original UK reggae, a student of sound system culture, and a warrior of innovation on the frontline of jungle, DJ and producer Shy FX has played a leading role in shaping the landscape of British urban music and global dance music.
Grandson of pioneering Jamaican sound system DJ Count Shelly, Shy FX made his name in the 90s as a trailblazer of ragga-jungle with the release of seminal anthem Original Nuttah (feat. UK Apachi) which became one of the first ever jungle tracks to enter the UK top 40 at a time when the UK charts were more a place for Brit Pop and Girl bands. He helped fashion a scene that thrived on technical innovation, taking risks, and breaking down boundaries.
In the years that followed, Shy FX dropped a plethora of diverse top 40 club bangers, (including the samba-flavored top 10 chart hit, Shake Ur Body with T Power); won Red Bull Culture Clash; played his own part in the roots reggae revival with Soon Come; and founded his independently run Digital Soundboy record label, which, after the release of his second album with T-Power, (Diary of a Digital Soundboy), grew to encompass electro, U.K. funky house, Grime, D&B and dubstep, releasing tracks by dozens of artists including Skream, Benga, Breakage, and Redlight. All in addition to remixing the likes of London Grammar, Rag’n’Bone Man, Jorja Smith and Protoje.
A true stalwart, Shy continues to maintain his legendary status, whilst staying true to his art form and staying consistently relevant. He has worked with everyone from Dizzee Rascal, Wiley, Ms. Dynamite and Kano through to Emeli Sande’, Plan B and Idris Elba.