ONErpm, a leading provider of music distribution and marketing solutions, is thrilled to announce its partnership with Slumerican, the lifestyle brand of independent artist and rapper Yelawolf. The partnership comes ahead of the highly-anticipated November 1st release of Yelawolf’s sixth studio album, Ghetto Cowboy, through his own Slumerican Records; an extension of the Slumerican brand with headquarters in Nashville, TN.
In support of the album, Yelawolf released two singles and videos – “Unnatural Born Killer” and “Opie Taylor” – both of which are featured on Ghetto Cowboy.
The album will be Yelawolf’s second LP of 2019 and his first to be released through his own label Slumerican Records; it follows up the third volume in his critically-acclaimed Trunk Muzik series.
Ghetto Cowboy will be made available on Halloween exclusively on the artist’s YouTube channel at 7PM ET / 6PM CT before being released everywhere at midnight on November 1st. With early support from platforms such as Spotify, Amazon and iHeart Radio, Wolf even has a fan in pro athlete LeBron James, who recently posted he “can’t wait for the album to drop.”
Slumerican’s partnership with ONErpm makes a particularly exciting addition to the company and a new chapter in the relationship between the rapper and the innovative music media company. Slumerican and ONErpm have enacted a first-to-market advertising campaign for Ghetto Cowboy with Spotify; for the first time ever, there will be a U.S.-only Spotify Commercial Marquee program that will reach both free and premium users upon the album’s release.
“Working closely with Spotify on this cutting-edge, forward-thinking program made perfect sense for an artist like Yelawolf who has consistently pushed the creative envelope throughout his career,” said Ken Madson, General Manager of ONErpm.
Since its launch in 2010, ONErpm has expanded its reach across the globe, growing its base of artists and labels as well as launching locations in multiple countries – from Brazil and the U.S. to Argentina, Russia, and Spain. The company has grown into a music industry leader, offering artists inventive strategies to release, market, and monetize their content.
To learn more about ONErpm, visit https://onerpm.com/.