“Alive” was conceived at a time when I (YOG$) first moved to Los Angeles from Detroit. Quinn XCII (also Detroit born) & I met up for a session in his garage studio. “Alive” details a relationship from the point of view of someone who is not only trying to find meaning in a relationship, yet is also trying to find his/her place in the world. The main-line in the chorus portrays how you not only spur emotions & feelings in your significant other, but become a living, breathing entity within them.
YOG$ is a producer/songwriter from Detroit, Michigan. At a very early age YOG$ found himself producing for some of the most up-and-coming hip-hop and r&b artists in the Detroit area and broader. Producing multiple records for DeJ Loaf, Jacquees, Quinn XCII, and a feature from Chance the Rapper on a YOG$ produced beat helped put YOG$ on the map.
YOG$’s debut single, “Kylie Jenner”, which was co-produced and written by YOG$ feat. Elwood organically had tremendous traction. Not only did Kylie Jenner herself post a video listening to the song, it had multiple adds on Apple Music’s A list playlists, and organic pick-up on Spotify with 2M+ streams. YOG$ is currently in the studio working with many notable writers and is gearing up to release his next single, “Forest Fire” with alayna + Healy.